Executive Decision-making under Conditions of Uncertainty: Lessons from Scenario Planning, Real Options Analysis, and the Kuu
نویسندگان
چکیده
This paper provides overviews of two major concepts and methodologies --Scenario Planning (SP) from Strategic Management and Real Options Analysis (ROA) from Finance. The paper draws on the KUU (Known, Unknown, and Unknowable) framework to demonstrate the commonalities and differences among these two approaches and calls for their synergistic use.
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